PRESS RELEASE:
21st February 2011
rankdesk (www.rankdesk.com), a unique new property review and analysis website aimed at property investors and those looking for quality properties in central London, is gathering momentum. Several new London estate agents including Kay & Co, Sandfords and James Taylor, have signed up, joining launch partners, Douglas & Gordon and Marsh & Parsons.
rankdesk was established following the observation that the central London residential market lacks an independent authority to review the quality and investment performance of properties. rankdesk provides independent reviews that help investors and those looking for some of the best property in central London to make more informed decisions.
At the heart of rankdesk’s platform is the RQI (residential quality and investment) ranking method, which is based on British housing quality standards and up to date investor sentiment. In order to provide its independent reviews, the company’s analysts grade and rank the top properties from estate agent’s stock using dozens of criteria such as proximity to transport, cash flow, net yield and minimum floor area standards. Using these criteria, rankdesk then publishes weekly ‘rankings’ which highlight the top performing quality and investment properties submitted by participating estate agents. Because the public rankings are limited to the TOP100 properties only, rankdesk also offers a bespoke ‘on-demand’ analysis service. By inputting the URL link to any central London property, users receive a 5 page analysis report on the property within 24 hours.
Martin Bikhit, of Kay & Co, says: “rankdesk is an innovative and original idea which has been welcomed by all of the property investors we have spoken to, particularly those unfamiliar with the London market. It offers a comprehensive and easy to understand analysis of how a property ranks both in terms of quality and as an investment by using a series of clever tests.”
Savvas Verdis, CEO and Founder of rankdesk, adds: “As more and more agents are testing and using the site, they are seeing the benefits that it can bring”. Indeed, Andrew Ellinas of Sandfords, says: “The fact that rankdesk is independent of the agents is crucial and gives great credibility. The reports are very comprehensive and enable us to provide potential buyers with the reassurance that the property represents good value and/or good quality. Some of our properties have ranked very highly and our clients have been delighted with the reports.”
Being independent, rankdesk does not charge agents any fees for the analysis of their properties. To become a partner estate agent or for further information, please visit the website: http://www.rankdesk.com or contact the team on 08453 118 115.
Editors notes:
rankdesk is a trading name of Property Analytics Ltd. Seed funding for rankdesk was provided by London Executive Ltd, a property wealth management firm, which manages the residential assets of international investors in the prime central London area. rankdesk was created by Savvas Verdis, who is also a Fellow at the London School of Economics where he teaches graduate courses in urban planning and economic development. Savvas received a PhD in architecture at Cambridge University and is a member of the Institute of Economic development.
A broad range of estate agents, both large and small, are now having their top properties reviewed on rankdesk including: Douglas & Gordon, Marsh & Parsons, Sandfords, Kay & Co, Kaye & Carey, Rickman Properties, James Taylor, Ashdown Marks and Hudsons Properties, with many more in the pipeline.
Press contact
For further press information and images, please contact Emma Ward Hunt at Foundation PR Ltd on Tel: (0)20 8542 7400 or email: emma.wardhunt@foundation-pr.co.uk
