Rankdesk

More than 600 London properties have now appeared on rankdesk’s weekly TOP100 rankings since its launch three months ago, and the review and analysis website – http://www.rankdesk.com aimed at property buyers, is now featuring properties from Chesterton Humberts and Carter Jonas in its weekly rankings.

rankdesk publishes a weekly ‘Top100’ list highlighting the top 100 properties based upon comprehensive analysis of property details supplied by estate agents who sign up to the service. Savvas Verdis, CEO and Founder of rankdesk, comments: “We’re delighted that Chesterton Humberts and Carter Jonas are non on-board, joining a growing list of estate agents whose properties are being reviewed. We’re now analysing hundreds of properties on a weekly basis to produce our ‘London100’, and agents are seeing the benefits that this can bring because an increasing number of buyers and investors are using rankdesk. As demand grows, we will soon be publishing weekly statistics on the combined quality and investment performance of stock in different London neighbourhoods.”

rankdesk was established following the observation that the London residential market lacks an independent authority to review the quality and investment performance of properties. rankdesk provides independent reviews that help buyers make more informed decisions.

At the heart of rankdesk’s platform is the RQI (residential quality and investment) ranking method, which is based on British housing quality standards and up to date investor sentiment. In order to provide its independent reviews, the company’s analysts grade and rank the top properties from estate agent’s stock using dozens of criteria such as proximity to transport, cash flow, net yield and minimum floor area standards. It then publishes weekly ‘rankings’ which highlight the top performing quality and investment properties submitted.

Because the public rankings are limited to the TOP100 properties only, rankdesk offers a bespoke ‘On-demand Report’ service. By inputting the URL link to any central London property, users receive a 5 page analysis report on the property within 24 hours.

Being independent, rankdesk does not charge agents any fees for the analysis of their properties. To become a partner estate agent or for further information, please visit the website: http://www.rankdesk.com or contact the team on 08453 118 115.

Editors notes:
rankdesk is a trading name of Property Analytics Ltd. Seed funding for rankdesk was provided by London Executive Ltd, a property wealth management firm, which manages the residential assets of international investors in the prime central London area. rankdesk was created by Savvas Verdis, who is also a Fellow at the London School of Economics where he teaches graduate courses in urban planning and economic development. Savvas received a PhD in architecture at Cambridge University and is a member of the Institute of Economic development.

A broad range of estate agents, both large and small, are now having their top properties reviewed on rankdesk, including: Douglas & Gordon, Marsh & Parsons, Chesterton Humberts, Carter Jonas, Sandfords, Kay & Co, Hudsons Properties, Rickman Properties and James Taylor, with many more in the pipeline.

Press contact
For further press information and images, please contact Emma Ward Hunt at Foundation PR Ltd on Tel: (0)20 8542 7400 or email: emma.wardhunt@foundation-pr.co.uk

PRESS RELEASE:
21st February 2011

rankdesk (www.rankdesk.com), a unique new property review and analysis website aimed at property investors and those looking for quality properties in central London, is gathering momentum. Several new London estate agents including Kay & Co, Sandfords and James Taylor, have signed up, joining launch partners, Douglas & Gordon and Marsh & Parsons.

rankdesk was established following the observation that the central London residential market lacks an independent authority to review the quality and investment performance of properties. rankdesk provides independent reviews that help investors and those looking for some of the best property in central London to make more informed decisions.

At the heart of rankdesk’s platform is the RQI (residential quality and investment) ranking method, which is based on British housing quality standards and up to date investor sentiment. In order to provide its independent reviews, the company’s analysts grade and rank the top properties from estate agent’s stock using dozens of criteria such as proximity to transport, cash flow, net yield and minimum floor area standards. Using these criteria, rankdesk then publishes weekly ‘rankings’ which highlight the top performing quality and investment properties submitted by participating estate agents. Because the public rankings are limited to the TOP100 properties only, rankdesk also offers a bespoke ‘on-demand’ analysis service. By inputting the URL link to any central London property, users receive a 5 page analysis report on the property within 24 hours.
Martin Bikhit, of Kay & Co, says: “rankdesk is an innovative and original idea which has been welcomed by all of the property investors we have spoken to, particularly those unfamiliar with the London market. It offers a comprehensive and easy to understand analysis of how a property ranks both in terms of quality and as an investment by using a series of clever tests.”
Savvas Verdis, CEO and Founder of rankdesk, adds: “As more and more agents are testing and using the site, they are seeing the benefits that it can bring”. Indeed, Andrew Ellinas of Sandfords, says: “The fact that rankdesk is independent of the agents is crucial and gives great credibility. The reports are very comprehensive and enable us to provide potential buyers with the reassurance that the property represents good value and/or good quality. Some of our properties have ranked very highly and our clients have been delighted with the reports.”

Being independent, rankdesk does not charge agents any fees for the analysis of their properties. To become a partner estate agent or for further information, please visit the website: http://www.rankdesk.com or contact the team on 08453 118 115.

Editors notes:
rankdesk is a trading name of Property Analytics Ltd. Seed funding for rankdesk was provided by London Executive Ltd, a property wealth management firm, which manages the residential assets of international investors in the prime central London area. rankdesk was created by Savvas Verdis, who is also a Fellow at the London School of Economics where he teaches graduate courses in urban planning and economic development. Savvas received a PhD in architecture at Cambridge University and is a member of the Institute of Economic development.

A broad range of estate agents, both large and small, are now having their top properties reviewed on rankdesk including: Douglas & Gordon, Marsh & Parsons, Sandfords, Kay & Co, Kaye & Carey, Rickman Properties, James Taylor, Ashdown Marks and Hudsons Properties, with many more in the pipeline.

Press contact
For further press information and images, please contact Emma Ward Hunt at Foundation PR Ltd on Tel: (0)20 8542 7400 or email: emma.wardhunt@foundation-pr.co.uk

3rd February 2011
Property investors set to benefit from pioneering property review and analysis website rankdesk.com

rankdesk (www.rankdesk.com) is a unique new property review and analysis website aimed at those investing in the central London property market. It provides on-demand reports to investors who want an independent analysis of a central London property, and publishes the industry’s first weekly ‘rankings’ which highlight the top performing quality and investment properties submitted by a growing number of London estate agents.

rankdesk was established following the simple observation that residential property lacks the necessary in-depth investment data required by today’s investor. With rankdesk, an investor can obtain data such as net yields, expenses and even filter for refurbishment opportunities, at the click of a button.

At the heart of rankdesk’s platform is the RQI (residential quality and investment) ranking method, which is based on British housing quality standards and up to date investor sentiment. In order to provide its reviews, the company’s analysts grade and rank properties from estate agents’ details using the RQI method which incorporate dozens of criteria such as proximity to transport, cash flow, net yield and minimum space standards. This methodology is reviewed by an advisory board of leading academics and industry experts.

Savvas Verdis, CEO and Founder of rankdesk, comments: “There are a number of very successful property portals in the US and Australia providing automated investment data aimed at the investor market. We are different in two unique ways: Each property assessment relies on a comprehensive desktop analysis, where we manually review each floor plan and assign individual rents based on comparable properties on the same street. Secondly, we put equal emphasis on the quality of the property and test a variety of parameters such as floor space, storage space and neighbourhood amenities.”

Rankdesk is currently in BETA development and is free to register, although it has started charging for its on-demand analysis service, which allows investors to send a web link of a property and receive a five page analysis report within 24 hours. In the future, the site will work on a similar pricing model to product review websites such as ‘Which?’ where users pay a small fee to access the weekly reviews and rankings.
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Richard Bell, a property investor who has been using the site, comments: “It usually takes me hours to gather the information required when reviewing a prospective property and its investment potential, and not living in London, I can’t always rely on local knowledge nor just pop in to confirm a local area. I find rankdesk extremely useful because it has everything I need in one place, is straightforward to navigate and great value considering the time it saves me. As it develops, I can see it being an intrinsic tool for London property investors.”

Several estate agents have signed up to rankdesk, including Douglas & Gordon, Marsh & Parsons, Sandfords and Kay & Co.

Ed Mead, of Douglas & Gordon, comments: “rankdesk will be an extremely useful tool for property investors, particularly those based overseas, and it will only improve over time. It offers analysis based on comprehensive detail and clever methodology – there’s simply nothing else like it, so we are delighted to be involved.”

For further information or to register for free, please visit http://www.rankdesk.com, or contact rankdesk on Tel: 08453 118 115 / email: info@rankdesk.com.

Editors notes:
Rankdesk is a trading name of Property Analytics Ltd. Seed funding for Rankdesk was provided by London Executive Ltd, a property wealth management firm, which manages the residential assets of international investors in the prime central London area. Rankdesk was created by Savvas Verdis, who is also a Fellow at the London School of Economics where he teaches graduate courses in urban planning and economic development. Savvas received a PhD in architecture at Cambridge University and is a member of the Institute of Economic development.

Press contact
For further press information and images, please contact Emma Ward Hunt at Foundation PR Ltd on Tel: (0)20 8542 7400 or email: emma.wardhunt@foundation-pr.co.uk